SpotOn Training – Digital Marketing

Facebook Advertisement

• What is Facebook advertisement?
• What is Instagram advertisement?
• How Facebook Algorithm works?
• Algorithms
• Content Marketing
• Leveraging Facebook Insights for Success
• Facebook Brand Pages
• Content Best Practices
• Facebook Targeting Options
• Interest-Based Targeting
• Custom-Based Targeting
• Retargeting or Facebook Exchange Understanding
• Facebook Ad Structure
• Pixel setup
• Custom setting
• Custom audience creation
• Targeting custom created audience
• Conversion tracking based on specific post
• Conversion tracking for the custom audience
• Leveraging custom tracking method
• Brand awareness campaign Reach campaign
• Post engagement campaign
• Traffic campaign
• App installs campaign
• Video views campaign
• Lead generation campaign 
• Conversion tracking
• Intelligence campaign for highest result
• Facebook Intelligence campaign technique highest conversion.
• Smart campaign for high result with lowest CPC technique.
• Branding technique campaign.

LinkedIn Marketing:

• LinkedIn Optimization:
• How to efficiently optimize your LinkedIn profile APPROVED BY:
• Get the maximum benefit out of it.
• LinkedIn Change Updates:
• LinkedIn has changed quite a bit from its early years in
• Terms of both the interface and what it has to offer.
• You will learn about these changes
• How to understand all the new features and effectively use
• Improving LinkedIn Presence:
• We will be giving very useful and actionable tips on
• How effectively use the platform to among the right audience,
• Enhance business opportunities and market what you offer,
• Important Etiquettes
• There is a list of ‘to do’s’ and more importantly
• ‘Don’t do’s’in the platform that is very important
• Success of your profile.
• These etiquettes will be visited in detail in the course.
• Network Building:
• The course will give direction on start building your network
• How to find leads and business prospects, connect with them
• Effectively improve your business chances.
• Improve Company Page:
• The course will shed insights on how to maintain
• Professional company page on LinkedIn
• Efficiently using posts
• Increase user engagement.
• LinkedIn Advertising:
• Using LinkedIn Ads service to improve exposure to a larger
• Audience and generate sales/business leads.
• Other Tools:
• Using all the available tools with the platform to efficiently
• Effectively boost your Online presence ,improve your business.

Google Ad Words:

• Google Ad Words Pay Per Click Campaign
• Google Search Engine Marketing Campaigns
• includes Location, Network, Devices, CPC.
• Bidding Option, Ad Extension- Location
• Extension, Phone Extension, Site links.
• Create Ad group
• Multiple Ad groups by analyzing products/services/
• Setting up and adjusting the Maximum Bid for the Ad groups.
• Creating multiple effective Ads for every Ad group
• performance.
• Analyzing the industry, understanding the end user
• Creating effective
• Keywords from users’ search point.
• Creating Campaign Level Negative Keywords.
• Creating Ad group level Negative Keywords.
• Analyze your Search Engine Marketing Campaign
• Analyzing your business Goals
• Setting up Google Analytics to track user behavior
• Monitoring your Google Ad Words PPC performance
• Analytics reports for Conversion Tracking,
• Campaign Tracking, Traffic Sources and Goal Conversions.
• Updating bids at Keywords
• Ad groups level based on the performance of the Ads.
• Decreasing the monthly spending budget for existing PPC
• Improving the Quality Score Improvements.
• Suggesting improvements for target page
• Optimization for specific Ad groups
• Reducing monthly spend by removing irrelevant keywords
• Bidding Analysis
• Improving CTR
• Improving Average Position

SOCIAL MEDIA ADVERTISING

1.Facebook Advertisement

• What is Facebook advertisement?
• What is Instagram advertisement?
• How Facebook Algorithm works?
• Algorithms
• Content Marketing
• Leveraging Facebook Insights for Success
• Facebook Brand Pages
• Content Best Practices
• Facebook Targeting Options
• Interest-Based Targeting
• Custom-Based Targeting
• Retargeting or Facebook Exchange Understanding
• Facebook Ad Structure
• Pixel setup
• Custom setting
• Custom audience creation
• Targeting custom created audience
• Conversion tracking based on specific post
• Conversion tracking for the custom audience
• Leveraging custom tracking method
• Brand awareness campaign Reach campaign
• Post engagement campaign
• Traffic campaign
• App installs campaign
• Video views campaign
• Lead generation campaign
• Conversion tracking
• Intelligence campaign for highest result
• Facebook Intelligence campaign technique highest
• conversion.
• Smart campaign for high result with lowest CPC technique.
• Branding technique campaign

2. LinkedIn Marketing

• LinkedIn Optimization:
• How to efficiently optimize your LinkedIn profile
• Get the maximum benefit out of it.
• LinkedIn Change Updates:
• LinkedIn has changed quite a bit from its early years in
• Terms of both the interface and what it has to offer.
• You will learn about these changes
• How to understand all the new features and effectively use
• Improving LinkedIn Presence:
• We will be giving very useful and actionable tips on
• How effectively use the platform to among the right audience,
• Enhance business opportunities and market what you offer,
• Important Etiquettes:
• There is a list of ‘to do’s’ and more importantly
•  ‘Don’t do’s’in the platform that is very important
•  Success of your profile.
•  These etiquettes will be visited in detail in the course.
•  Network Building:
•  The course will give direction on start building your network
•  How to find leads and business prospects, connect with them
•  Effectively improve your business chances.
•  Improve Company Page:
•  The course will shed insights on how to maintain
•  Professional company page on LinkedIn
•  Efficiently using posts
•  Increase user engagement.
•  LinkedIn Advertising:
•  Using LinkedIn Ads service to improve exposure to a larger
•  Audience and generate sales/business leads.
•  Other Tools:
•  Using all the available tools with the platform to efficiently
•  Effectively boost your Online presence ,improve your business.

3. Snapchat Advertising:

• Build Snap Ad campaigns for your business
• Build custom and lookalike audiences inside Snapchat
• Build Snap Ad stories using Snap publisher tool
• Learn how to get started with Snapchat even never Snapchat in
• The power of Snapchat to build a massive following
• Learn why now is the time to use Snapchat to build your brand
• Learn the little-known method for building Snapchat fans
• Stories
• Learn the easy way to get followers, traffic, and sales
• Power of contests
• Promotions

4. Google Analytics:

• Almost 80% of organizations using it,
• Google Analytics has become the preferred solution
• measuring
• The impact of online marketing.
• Google Analytics is not used to its full potential.
• Knowledge or ability to fully exploit Google Analytics’
• features.
• Understanding Dashboard –
• Audience | Advertising | Traffic Source | Content |
• Conversions
• Taking decisions based on Analytics Reporting
• Defining Business Goals and Objectives
• Measuring Tools and Methods APPROVED BY:
• Measuring your Site’s ROI
• Getting Started with Google Analytics
• Introduction to Goal Conversion – Tracking the Conversions
• Tracking Social Media Traffic – Advanced Segmentation
• Tracking Phone Calls with Google Analytics
• Integrating Google AdWords campaigns into Google
• Analytics
• Following this training course, you will be able to:
• Use the new version of the Google Analytics interface
• Configure your Google Analytics account correctly
• Understand the real meaning of Google Analytics
• terminology
• Interpret Google Analytics reports and data
• Set up and measure your website conversion rates
• Better understand social engagement metrics
• Understand how people are using or searching your website

5. Twitter Advertising:

• Twitter has more than 500 million registered users worldwide.
• 175 million Tweets a day globally,
• Twitter has become a mainstream communications platform
• Now considered to be a critical business and social media tool.
• Setting up your account and strategies
• Personal and corporate branding
• Optimize your Twitter profile for business
• Followers and following –
• How to find people, best practices in growing your followers
• Getting to know the lingo and etiquette – @, DM, RT, hashtags
• Twitter for business, marketing, lead generation,
• PR, and customer service
• Using search and why it’s important for businesses
• Understanding and measuring your brand presence
• How to monitor conversations related to your brand(s)
• Understand Twitter’s role in social search
• Track and analyze your campaigns –
• Tools to measure and understand your impact within Twitter

6. Tik Tok Advertisment:

• Create a TikTok Paid Ads Account
• Understanding the TikTok Ad Campaign
• Set Your TikTok Ad Placements, Details, and Targeting
• Control Your TikTok Ad Spend, Duration, and Goals
• Set a Budget and Schedule
• Choose a Pacing Option
• Select Your Optimization Goal
• Turn Smart Optimization On or Off
• Design Your Ad Using TikTok’s Video Creation Kit
• Brand Takeovers
• In-Feed Ads
• Understanding the Hashtag Challenges
• Here’s a list of benefits that you will get after attending this
• course:
• Consider how Twitter can benefit you or your organization
• Use correct terminology and etiquette when tweeting
• Assess good and bad practices when using Twitter
• Monitor buzz and conversations
• Grow your list of Twitter followers
• Create a corporate-wide Twitter strategy

Google My Business – Important for Local Business

• Create a TikTok Paid Ads Account
• Understanding the TikTok Ad Campaign
• Set Your TikTok Ad Placements, Details, and Targeting
• Control Your TikTok Ad Spend, Duration, and Goals
• Set a Budget and Schedule
• Choose a Pacing Option
• Select Your Optimization Goal
• Turn Smart Optimization On or Off
• Design Your Ad Using TikTok’s Video Creation Kit
• Brand Takeovers
• In-Feed Ads
• Understanding the Hashtag Challenges
• Here’s a list of benefits that you will get after attending this
• course:
• Consider how Twitter can benefit you or your organization
• Use correct terminology and etiquette when tweeting
• Assess good and bad practices when using Twitter
• Monitor buzz and conversations
• Grow your list of Twitter followers
• Create a corporate-wide Twitter strategy

Google Re-Marketing:

• Ability to setup remarketing/retargeting
• Remarketing on AdWords, YouTube, Facebook, AdRoll,
• Perfect Audience, Google Analytics and Google Tag
• Manager
• Start setting up remarketing campaign yourself
• Ability to measure, report on retargeting/remarketing
• campaigns
• Become a consultant on retargeting/remarketing
• Campaign setup and optimization
• Become an EXPERT in all areas of retargeting/remarketing
• Ability to optimize and guide
• Re targeting/remarketing best practices

YouTube Advertising:

• Write SEO-friendly title and description
• Understanding Tags and Hashtags
• Linking back to the main/relevant content
• Transcribe your videos –
• Your words will be indexed by Google and will help your rankings
• Embed the videos within the website/blog

E-mail Marketing:

• Newsletter Creating
• Landing page creation
• Social Media post creating and sharing
• Website integration
• Setting up automation with your online store
• Importing your customer data in CMS and sending the newsletter
• Setting up date for marketing by email
• Send marketing emails and follow up with prospective leads.
• Handling new accounts of buyers.
• Office administration work involving shipments moving around the world.
• Report generating weekly, monthly basis

Objective of SEO Course in Dubai:

On-page SEO:

• Keyword Research with Google Keyword Planner.
• How to Select a Domain Name?
• Page Naming {URL Structuring} and Folder Naming
• Image Naming, Image Title and ALT Tags Creation
• What are Meta Tags
• Description
• Country Robots
• Keywords Author
• Redirection Tags
• Headings Tags {H1 to H6}
• What is Content Writing?
• SEO Friendly Content Writing {Inserting keywords in content}
• Anchor Text, Link Title
• Robots. text file use and creation
• HTML Sitemap creation
• XML Site Map Creation
• ROR text sitemap
• Site Tracking Tools (Google Webmaster, Google Analytics)
• What is Alexa?
• Alexa Integration

Off-page SEO:

• What are Back links?
• Why Back links are Important?
• How to Get Back links?
• Difference Between Do-Follow and
• No-Follow Back links
• What is Google Page Rank?
• How to Increase Page Rank?
• Search Engine Submissions
• Directory Submissions
• Article Writing and submissions
• Press Release writing and submissions
• Blog Posting and comment writing
• Classifieds posting
• Forum Posting
• Business Listing
• Social Bookmarking
• Social Networking
• RSS Feeds
• How Search Engine Algorithms working?
• What are Search Engine’s Algorithms?
• How Algorithms Work?
• Why a Search Engine needs to update its Algorithms? 

APPROVED BY:

• Search Engine Penalties and Recoveries.
• Why a Search Engine penalizes a Website?
• How to optimize your site for Google Hummingbird Algorithm?
• What is Google Panda Algorithm?
• What is Google Penguin Algorithm?
• What is Google EMD Update?
• Save your site from Google Panda, Penguin and EMD.
• How to recover your site from Panda, Penguin and EMD?