Social Media Marketing Course in Dubai

Overview of Social Media Marketing Course:

Social Media Marketing uses social media and social networks to market a company’s products and services. It allows companies to engage with existing customers and reach new ones as they promote their culture, mission, or tone. Sites like Facebook , LinkedIn, Instagram, Twitter and so on are commonly used to execute social media marketing.

Social Media Marketing Course in Dubai

Objective of Social Media Marketing Course in Dubai:

Facebook Advertisement

  • What is Facebook advertisement?
  • What is Instagram advertisement?
  • How Facebook Algorithm works?
  • Algorithms
  • Content Marketing
  • Leveraging Facebook Insights for Success
  • Facebook Brand Pages
  • Content Best Practices
  • Facebook Targeting Options
  • Interest-Based Targeting
  • Custom-Based Targeting
  • Retargeting or Facebook Exchange Understanding
  • Facebook Ad Structure
  • Pixel setup
  • Custom setting
  • Custom audience creation
  • Targeting custom created audience
  • Conversion tracking based on specific post
  • Conversion tracking for the custom audience
  • Leveraging custom tracking method
  • Brand awareness campaign Reach campaign
  • Post engagement campaign
  • Traffic campaign
  • App installs campaign
  • Video views campaign
  • Lead generation campaign 
  • Conversion tracking
  • Intelligence campaign for highest result
  • Facebook Intelligence campaign technique highest conversion.
  • Smart campaign for high result with lowest CPC technique.
  • Branding technique campaign.

Instagram Marketing:

  • What is Instagram marketing?
  • What are the best ways to promote my business?
  • Why use Instagram for marketing?
  • How to use Instagram analytics?
  • Carousel posts
  • Instagram stories
  • Instagram reels
  • Story highlights
  • Instagram shopping
  • Paid partnership for influencer campaign
  • Define your Instagram marketing goals
  • Optimize your Instagram profile
  • Why should marketers care about Instagram?
  • How to get your brand started on Instagram?
  • How to interact with followers?
  • Importance of an Instagram marketing for an effective digital marketing strategies

YouTube Marketing:

  • How to create a YouTube channel for your business to define your target audience?
  • Analyze competitors
  • How to create quality YouTube video content
  • How to optimize YouTube videos
  • How to identify the right influencers
  • Utilize SEO like you would a blog post
  • How to build a strategy around distribution
  • Think about youtube fits into your larger digital plan
  • Prioritize evergreen content with the influencers
  • Be brave with your creativity
  • Prioritize education and product research in your content
  • How do develop a consistent posting schedule
  • How to grab the viewers attention in the first six seconds
  • How to focus on thought leadership
  • How to create objectives and a means to measure your success
  • Think about how YouTube fits into your larger digital plan
  • How to prioritize evergreen content with influencers

LinkedIn Marketing:

  • LinkedIn Optimization
  • How to efficiently optimize your LinkedIn profile.
  • Get the maximum benefit out of it.
  • LinkedIn Change Updates.

    LinkedIn Course Training in Dubai

  • LinkedIn has changed quite a bit from its early years in
  • Terms of both the interface and what it has to offer.
  • You will learn about these changes
  • How to understand all the new features and effectively use
  • Improving LinkedIn Presence
  • We will be giving very useful and actionable tips on
  • How effectively use the platform to among the right audience,
  • Enhance business opportunities and market what you offer,
  • Important Etiquettes
  • There is a list of ‘to do’s’ and more importantly

Snapchat Advertising:

  • Build Snap Ad campaigns for your business
  • Build custom and lookalike audiences inside Snapchat
  • Build Snap Ad stories using Snap publisher tool

    Snapchat Advertising

  • Learn how to get started with Snapchat even never Snapchat in
  • The power of Snapchat to build a massive following
  • Learn why now is the time to use Snapchat to build your brand
  • Learn the little-known method for building Snapchat fans
  • Stories
  • Learn the easy way to get followers, traffic, and sales
  • Power of contests
  • Promotions

Twitter Advertising:

  • Twitter has more than 500 million registered users worldwide.
  • 175 million Tweets a day globally,
  • Twitter has become a mainstream communications platform
  • Now considered to be a critical business and social media tool.
  • Setting up your account and strategies
  • Personal and corporate branding
  • Optimize your Twitter profile for business
  • Followers and following 
  • How to find people, best practices in growing your followers.
  • Getting to know the lingo and etiquette – @, DM, RT, hashtags
  • Twitter for business, marketing, lead generation,
  • PR, and customer service
  • Using search and why it’s important for businesses
  • Understanding and measuring your brand presence
  • How to monitor conversations related to your brand(s)
  • Understand Twitter’s role in social search
  • Track and analyze your campaigns 
  • Tools to measure and understand your impact within Twitter
  • Here’s a list of benefits that you will get after attending this course:
  • Consider how Twitter can benefit you or your organization
  • Use correct terminology and etiquette when tweeting
  • Assess good and bad practices when using Twitter
  • Monitor buzz and conversations
  • Grow your list of Twitter followers
  • Create a corporate-wide Twitter strategy

TikTok Advertisement:

  • Create a TikTok Paid Ads Account
  • Understanding the TikTok Ad Campaign
  • Set Your TikTok Ad Placements, Details, and Targeting
  • Control Your TikTok Ad Spend, Duration, and Goals
  • Set a Budget and Schedule
  • Choose a Pacing Option
  • Select Your Optimization Goal
  • Turn Smart Optimization On or Off
  • Design Your Ad Using TikTok’s Video Creation Kit
  • Brand Takeovers
  • In-Feed Ads
  • Understanding the Hashtag Challenges

Benefits of Social Media Marketing Course in Dubai:

  • Skill Enhancement: Acquire hands-on training in SEO, social media, content marketing, etc.
  • Industry Relevance: Stay updated with the latest trends and tools in digital marketing.
  • Career Growth: Open doors to new job opportunities and career advancement.
  • Data Analysis: Learn to interpret consumer behavior through analytics.
  • Cost-effective Strategies: Discover efficient marketing techniques suitable for small businesses.
  • Networking: Engage with peers and industry professionals, expanding your network.
  • Entrepreneurial Insight: Gain marketing strategies crucial for launching businesses.
  • Flexibility: Online courses offer scheduling flexibility and global accessibility.
  • Creative Development: Explore diverse platforms to enhance creative thinking.
  • Personal Branding: Understand how to manage your brand in the digital space.
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    CANDIDATES WHO WANTS TO EXPERT IN SOCIAL MEDIA MARKETING

    Frequently Asked Questions?

    • To communicate effectively
    • To face for the interviews 
    • To find a better job opportunity
    • To speak with different nationalities
    • We engage the students in more practical sessions with our certified trainers.
    • Online and offline
    • We have Cambridge certified trainers with corporate level experienced.
    • You will get more practical knowledge than theory.
    • You will be trained by experts.
    • You will get both institutional certificate and the KHDA certificate.
    • Spoton provides you the facility to schedule the classes according to your availability.
    • You will get the study materials to study further.
    • This course is about how we use the English theoretical knowledge into practice.
    • The Course is designed approximately one and half months.
    • The duration can be adjustable according to your needs.
    • If you need to complete the course as soon as possible we can provide you for fast track.
    • It will depend on the student’s and the trainer’s availability.
    • You can select any three days including both weekdays and weekends.
    • Timing will be flexible ( 2 hours per day)
    • It is open from 9.30am-9.00pm

    We offer two certificate:

    • Institutional certificate
    • KHDA certificate (Knowledge & Human Development Authority of Dubai)

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